Organizations

Extending the life and impact of research and mission-driven work

We help organizations mobilize, amplify, commercialize and sustain research and mission-driven initiatives beyond one-time funding cycles. The result is scalable, ongoing impact instead of isolated outputs.

Why it matters

The challenge

Why important work doesn’t scale

Initiatives stay confined within institutional, programmatic or short-term funding boundaries.
Projects are delivered once, then struggle to continue or expand.
No structure exists for long-term mobilization, engagement or sustainability.

What changes

Sustained systems of impact

Initiatives extend beyond initial funding and institutional boundaries.
Pathways are built for knowledge mobilization, public engagement and amplification at scale.
Systems generate ongoing momentum, reach and impact.
Sustainability and commercialization models support long-term growth.

The path

01
Research

Knowledge creation and strategic development.
02
Mobilization

Translating ideas into public engagement.
03
Amplification

Scaling visibility, reach and influence.
04
Sustainability

Building systems for long-term continuation.

Three pillars

Pillar 1

Research and knowledge development

Collaborative research
Strategic research design
Research partnerships
Commercialization pathways

Pillar 2

Knowledge mobilization and public amplification

Campaigns
Film and media
Public engagement
Education initiatives
National awareness strategies

Pillar 3

Sustainability and scale

Post-grant sustainability
Self-sustaining models
Licensing and commercialization
Long-term growth systems
Ongoing impact architecture

Featured projects

Bishop’s University: Unearthing Justices

Strategic advisory and national campaign development for the Unearthing Justices campaign. The campaign is connected to the MMIWG2S+ initiative. It was designed to amplify grassroots Indigenous-led initiatives and connect them with public engagement. It was structured to mobilize communities and amplify national reach.

The Global Institute for Conscious Economics, a social enterprise co-founded by Dr. Overall, convened leaders from government, business, academia, media and civil society. Its Future of Work Series launched in Toronto with President Barack Obama and Sophie Grégoire Trudeau as keynote speakers, for an audience of 6,000. The organization created various knowledge mobilization projects across film, media, music, academia, and live events.

Selected work

Animated films
Columbia University’s Mental Health Initiative

Pixar-style animations featuring non-binary BIPOC characters, created to amplify mental health research among general audiences.
Three-year research project
Its findings reached the public through a cross-Canada tour with a Juno Award winner, an award-winning documentary, a Spotify “Best New Songs” release, and high-profile engagement with national leaders.
Research to national initiative
Peer-reviewed research that led to Canada’s first national financial wellness and leadership-focused mindfulness initiative for underserved youth, which received corporate sponsorship.
Research to global media
Five peer-reviewed articles

Collaborative research contributing to five peer-reviewed articles, integrated into a global media and education platform with 700K+ YouTube subscribers. It features documentary content on Gaia, Prime, iTunes and Apple TV.