Strategy

Knowledge mobilization strategy

We plan how research and mission-driven projects reach the public. This includes national awareness campaigns, public engagement, partnerships, and ways to keep the work going after the funding ends.

What we deliver

  • National awareness campaigns
  • Public engagement and education initiatives
  • Research partnerships and strategic research design
  • Knowledge-mobilization plans for grant holders, backed by 13 years of grant writing and fundraising
  • Post-grant sustainability and self-sustaining models
  • Licensing and commercialization pathways

Projects

  • Bishop’s University: Unearthing Justices

    Strategic advisory and national campaign development for the Unearthing Justices campaign. The campaign is connected to the MMIWG2S+ initiative. It was designed to amplify grassroots Indigenous-led initiatives and connect them with public engagement. It was structured to mobilize communities and amplify national reach.

  • The Global Institute for Conscious Economics, a social enterprise co-founded by Dr. Overall, convened leaders from government, business, academia, media and civil society. Its Future of Work Series launched in Toronto with President Barack Obama and Sophie Grégoire Trudeau as keynote speakers, for an audience of 6,000. The organization created various knowledge mobilization projects across film, media, music, academia, and live events.

  • A three-year, $1 million Government of Canada (Ministry of Women and Gender Equality) project. Dr. Overall co-led the mixed methods research involving qualitative and quantitative approaches. It examined barriers facing women in leadership, including burnout and workplace mental health. Its findings reached the public through a cross-Canada tour with a Juno Award winner, an award-winning documentary, and a Spotify “Best New Songs” release.

  • Peer-reviewed research that led to Canada’s first national financial wellness and leadership-focused mindfulness initiative for underserved youth, which received corporate sponsorship.

  • Climate Solutions Park

    Dr. Overall co-founded the Climate Solutions Park. It began at York University and later moved into the Rural Urban Learning Association, a registered Canadian charity, where he served as Treasurer.

How it starts

  1. 1

    Discovery call

  2. 2

    Map the initiative

  3. 3

    Proposal

Book a Discovery Call